The merino crew, in three greys
Knitted in a single fine weight and cut clean at the neck, so it sits under a coat or on its own.

Knitted in a single fine weight and cut clean at the neck, so it sits under a coat or on its own.



NEWMid-season prices on the pieces we over-cut, and a capsule of six that goes with everything already in the drawer.

Up to 25% off knitwear and shirting, while the sizes last

One coat, two shirts, a dress and two knits that do the whole week
Every pattern is drawn, graded and sewn under one roof. No white-label, no middle rail.
We buy end-of-roll and certified natural fibres, traced to the mill and used until they run out.
Black, white and a fixed set of greys, so a piece bought last year still matches the one bought today.
A dropped hem or a tired seam is a phone call, not a form. Free, for as long as you own it.
Every garment is fitted on three body types before it ships, and the measurements are on the page in centimetres — no guessing, no vanity sizing.
Try it at home against what you already own. If it does not earn its hanger, send it back free within a month, worn or not.
Send us a worn-out piece of ours and we will recut the cloth or recycle the fibre — and knock 15% off the replacement.
Shipped in recycled board with the emissions offset at source. Two working days across the country, no plastic in the box.
One letter a fortnight — new cuts, restocks and the odd members-only price. Nothing else.
Free to send, easy to send back, and paid for in a way you can trust.

Every order over $150 ships free across the country, in recycled board, within two working days.

Thirty days to change your mind, a printed label in the box, and a refund the day it reaches us.

Card, wallet or instalments — all handled by the processor, so your details never touch our servers.

23 March 2026
“100% cashmere” tells you almost nothing. Fibre length, ply and gauge tell you everything, and none of them are on the label.

08 March 2026
“Buy less, buy better” is a slogan until you divide the price by the number of wears.

19 February 2026
Free darning for the life of the piece. It is not charity — it is the cheapest marketing we have ever run.
The pieces that leave the studio fastest — open any one for the full detail without losing your place.
The piece the studio keeps recommending, with six that meet it in the same palette.
Start with knitwear, add a shirt, then the trouser that goes with both. The shop is grouped the way you actually dress, not the way a warehouse stores it.

The six pieces that cover a working week, cut in one palette so everything meets everything else.
See the capsuleThe latest cuts, added to the collection this month and made in small runs.
Everything cut in black, white and the greys between. Pick a shelf and the newest fills in.

5 products
The cloth changes with the year. Flick through to see what is on the table right now.
Merino, lambswool and cashmere in the house greys