23 March 2026
How to read a knitwear label without believing it
“100% cashmere” tells you almost nothing. Fibre length, ply and gauge tell you everything, and none of them are on the label.
Fabric, fit and repair
08 March 2026
The case for fewer, better pieces — with the arithmetic
“Buy less, buy better” is a slogan until you divide the price by the number of wears.
19 February 2026
We repair what we sell, and here is what that costs us
Free darning for the life of the piece. It is not charity — it is the cheapest marketing we have ever run.